Pictet Asset Management
A six-frame ETF carousel built for a global asset manager — smooth transitions, clean typography, and on-brand motion designed for markets worldwide.
- GSAP
- Carousel
- 6 ETFs
HTML5 Banner & Motion Developer · Since 2008
Animated ads,
built to perform.
16 years crafting GSAP-powered HTML5 campaigns for agencies and global brands — from concept and code to the click that converts.
16+
Years in HTML5 & Motion
5
Flagship Case Studies
3
Ad Platforms Mastered
Global
Agency & Brand Clients
Selected work
Case studies that convert.
Five flagship HTML5 banner campaigns spanning finance, tech, telecom and retail — each built, animated and shipped end-to-end.
Aviva Investors
In-banner video with custom playback controls — investor messaging that stays on-page instead of sending clicks elsewhere.
- GSAP
- Video
ServiceNow
Character-by-character text reveals built with GSAP SplitText, turning a simple headline into a signature animated moment.
- GSAP
- SplitText
Fidelity International
A playable word-search mechanic inside a banner ad — turning a standard unit into a genuine engagement loop.
- Interactive
- Game
Astound Broadband
A clean clickTag build with polished motion — proof that performance and craft aren't mutually exclusive.
- ClickTag
- Motion
About
16 years, one obsession: motion that performs.
I've been building animated HTML5 ad campaigns since 2008 — starting out in Flash, then evolving alongside the industry into GSAP-powered, spec-compliant banners for agencies and global brands.
Today I lead banner production at a Canadian agency, working hands-on across strategy, design and code — fluent in the day-to-day tools that keep client campaigns shipping on time, on spec, and on brand.
Animation & Code
- GSAP
- SplitText
- HTML5
- CSS3
- JavaScript
- ClickTag
Design Tools
- Adobe Creative Suite
- Photoshop
- After Effects
- Figma
Ad Platforms
- Google Studio
- Celtra
- Weborama
- BannerFlow
Experience
From Flash to full-time GSAP.
2020 — Present
Banner Production Lead
Digital Agency, Canada
Leading end-to-end HTML5 banner production — from creative concept through GSAP build, QA and trafficking — for agency and direct-brand clients.
2016 — 2020
Senior HTML5 Developer
Agency & Freelance
Delivered GSAP-driven campaigns for finance, tech and telecom clients, working across Celtra, Weborama and BannerFlow production pipelines.
2011 — 2016
HTML5 Banner Developer
Digital Agency
Led the studio's transition from Flash to HTML5, standardizing GSAP-based workflows as the ad industry moved away from Flash.
2008 — 2011
Flash Developer
Digital Agency
Started building animated ad campaigns in Flash/ActionScript, right at the beginning of a 16-year run in banner advertising.
From the blog
Latest posts.
First posts are in the works
Notes on GSAP, banner production, and ad tech — coming soon.
Let's work together
Have a campaign that needs to move?
I'm available for freelance and full-time HTML5 banner and motion work — reach out and let's talk about your next campaign.